It’s easy not to think about where the products we buy come from. It’s assumed that they’re fit for purpose, that they’re safe for use, but what really goes into designing and making a product for sale? We caught up with Sally Stothard, Head of New Product Development, and Mark Wafforne, Senior Design Engineer, from our New Product Development (NPD) team to find out.
Mark is the Senior Design Engineer on the NPD team and one of his responsibilities is coming up with new product ideas.
These ideas can come from anywhere, whether that’s taking an everyday household object and seeing what adaptations could be made to it or visiting trade shows to see other products and talk with fellow professionals. It could even come from our existing products, investigating to see if they could be made even better than before.
But the team’s ideas don’t just come in isolation. “We’re really, really keen to get customer feedback,” says Sally. “That’s our number one inspiration.” This invaluable feedback can spark ideas for product improvements as well as designs for new products. Such was the case with the NRS Healthcare Freestyle Grab and Go Walking Stick, which started life as a suggestion sent to the team from one of our customers.
Once they have an idea, the team evaluates it to see if it could be a winner. If they think it is, the long process of planning, prototyping, testing and creation kicks into gear.
The team don’t just think up fantastic new product ideas, they follow them through right to production. They even head out to the factories that make the products.
“What we want to see is that when it gets to the factory, we want to walk around and make sure that the place is not only the right fit for us,” says Mark. “But also, from a human rights perspective and working code, we want to make sure that people are being treated fairly for doing our products. We don’t want to get the cheapest labour, we don’t want to get the cheapest processes, we want to get everything correct.”
A bonus of being right where the product is made is that potential problems can be caught and fixed or prototypes approved on the spot, saving a huge amount of time in the product design and creation process. But these factory trips aren’t for the faint hearted: “last year we visited something like 23 factories, we had 10 flights, 12 hotels and took 5 high speed trains all in a two-week period!” says Mark. “But it’s worth it.”
It’s not a race to push out a completed product as fast as possible. Rigorous testing is involved in the process of product creation to make sure the product is as safe and fit for purpose as it can be. The team even get involved in the testing, using the products themselves to see what works, what doesn’t, if they can break them etc.
“We get our Clinical team [NRS Healthcare’s Occupational Therapists] to look at them as well,” says Sally. “They’ll go through the product with a fine toothcomb to make sure there’s no entrapment issues or any weak parts. And then, on top of our testing, every product is tested by an independent test house. We want that piece of paper to tell us that this is absolutely safe to use.”
This detailed and in-depth testing process also helps the team to find and fix (if possible) any issues that crop up with the design, making sure that it’s fit for purpose and does what it’s designed to do.
When it comes to independent living aids there can sometimes be a tendency to focus purely on what a product does while neglecting how it looks. This is something the team feel quite strongly about in their work. “We want people to live with more dignity at home and not feel like their house has become a hospital ward,” says Mark.
“We are definitely seeing a desire for people to have beautiful products in their homes, not products that they’re ashamed of, or have a stigma attached to them” Sally agrees. “We want to help with that, so that people can retain their dignity and feel like they can have a touch of luxury in their lives.”
There are plenty of product ideas that ultimately never see the light of day. This can be for a variety of reasons but ultimately, if it’s not right, it’s not right. This is true even if the team have a prototype in their hands, ready to go into production.
“It’s always about what’s the safest thing for the user at the end of the day,” says Mark. “That’s the number one priority.”
“Sometimes it’s quite sad, because we’ve done loads of work on something and then we have to ditch it,” Sally adds. “But we know it’s the right thing to do because eventually we will find what’s absolutely perfect.”
The timeline for taking a product from idea to finished piece being sold can take years (yes, years) of tireless effort. There are numerous checks and gates along the way to make sure that the NRS Healthcare product that lands in your hands is something to be truly proud of.
One of the most recent pieces from the team has been a real labour of love. The NRS Healthcare Sanctuary Commode. The initial idea for this was passed on to Mark, who then worked on mood boards trying to tease the idea out, even taking apart a standard lounge chair to see how it worked. It was sheer grit and determination from the team that got this product pushed through to the market.
The gorgeous NRS Healthcare Sanctuary Commode is a brilliantly designed toileting aid that offers true discreet support. Forget commodes that look like they belong in a hospital or nursing home, this commode looks like a lounge chair that would look great in any bedroom. The commode pan can’t be seen from any angle, meaning that if you have guests, they’ll never know what that chair is really for.
If you’ve ever left a review on an NRS Healthcare product critiquing it, know that you’re not speaking into the void. These helpful reviews and comments are used by the team to see where existing products can be improved, making them better for everyone in the future.
“Any feedback from customers where they’ve maybe seen something that could be improved or something that they’ve difficulty with, they only need to tell us and we’ll look to do a change note,” says Mark.
“We definitely want to hear about it,” Sally agrees. “And if, as Mark says, even if it’s something they’re not happy with about the product, that’s great to hear because then we can do something about it.”
The team are constantly working on multiple projects at once (often with some projects lasting years), so while you may not see instant changes from your feedback, you can rest assured that the amazing NPD team are making note and looking into it.
If you think you have the next great product idea that could really make a difference in people's lives, get in touch with our NPD team at [email protected].
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